There’s lots of coaching competition out there. It’s only going to increase. You have to stand for something unique as a coach to stand out in the crowd. What sets you apart from other coaches? What do you do that is different? Why is that important? What types of athletes do you coach? Do you offer any unique services? Do you honestly go above and beyond for your clients? (Testimonials are the best proof of this.) What and how do you charge for your services? Is that unique? How is your coaching business promoted and advertised? What do people say about you as a coach? What’s your reputation? What are you known for? How are you different? What sets you apart from the crowd? Who are you?